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Strategic Plan

The following strategic plan for 2018 – 2023 was created by the MAR Board of Directors, MAR Members and Industry Affiliates in December 2017, with the assistance of facilitator and Real Estate trainer John Gillam. The goals were developed through the Strategic Planning group’s analysis of the strengths and challenges of the association, while keeping with its Mission.

The Mission of the Montrose Association of REALTORS® is a forward-thinking, professional organization that embraces change and promotes the real estate industry and our communities—is to ensure value to our membership and to promote the REALTOR® brand to our communities through:

  • Dynamic leadership
  • Relevant education
  • Innovative technology
  • Membership involvement
  • Community relationships
  • Allocating the financial and human resources required to implement these initiatives.

Strategic Objectives

Dynamic Leadership

MAR will proactively address developing dynamic leadership for the Association and for our communities.

Consumer Outreach

MAR will make our community aware of REALTOR® contributions to and involvement in our community.


MAR will establish itself as the leading advocate in the formulation of public policy relating to private property rights and real estate.

Member Value

MAR will clearly communicate the value of the Association and benefits of participation.

Strategic Actions


Identify, utilize, and develop dynamic leadership and provide the necessary education and tools for their development. MAR will identify new and relevant class offerings that will benefit all members. It will hold more board functions and leadership training opportunities in order to increase member participation and develop stronger leaders.


MAR will encourage members to become more active in our communities where they live and work. It will seek activities in which the members can become involved to make contributions in our communities.


MAR will build positive community relationships by participating in local government activities and will encourage more member participation in community events.

MAR will educate members on the importance of individual participation in CAR and NAR Calls for Action.

MAR will continue to promote private property rights for the good of its members and their clients.


MAR will promote and educate members on the value of being a REALTOR® and coach them on how to share that value with their clients.

MAR will work with its members on how to improve the public’s perception of who a REALTOR® is.

MAR will establish itself as the voice of real estate through advertising and local involvement.

MAR will survey membership to determine the type of technology they currently use. They will collaborate with the multiple listing service to enhance member productivity and success by offering relevant technology as it becomes available.

MAR will develop a value proposition statement that outlines the benefits of being an Association member.


Committees will be structured around the strategic objectives.

We Need Your Help

Serve on a committee.

Public Relations

  • Community Outreach
  • Events
  • Technology
  • Business Development
  • Professional Development
  • Education
  • Property Rights
  • MAR Promotion
  • Value Proposition

Government Affairs

  • Government Involvement
  • Advocacy


  • Budget
  • Building
  • Sustainability

Policies & Procedures

  • Governance Reviews
  • Records
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